V 125 Special Artist Edition

To celebrate the coming of Double Dutch, the new all-cash, zero-trash gifting platform, V Magazine is unveiling a 15-part collaboration with Double Dutch’s founders—photography duo and longtime V collaborators Inez and Vinoodh.
Following the release of V125, the Summer issue starring 15 next-gen supermodels (Kaia Gerber, He Cong, and Adut Akech), V asked Inez and Vinoodh to select emerging artists from Double Dutch’s e-gift card roster to reimagine each cover. These artistic remixes show the 15 cover stars, originally photographed by Inez and Vinoodh, in an all new light.
The 15 artist contributors, each assigned to reimagine one cover, reflect an international mix—hailing from Islamabad, Pakistan to Zinacantepec, Mexico. Additionally, the reissued V125 Special Artist Editions will feature antibacterial varnish—a first in fashion media, thanks to newly developed technology from Grafiche Milani.
In addition to living as physical V covers—available as a box set—some of the imagery will become artwork for digital gift cards on the Double Dutch app, which fronts cash gifts with artist-curated greeting cards.
Uniting art, fashion and social consciousness, these editions are true testaments to collaboration in the current day.


Posted by: TAWD on August 7, 2020

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