A Brand Re-Born

There are some things for which money, distance, even the law, are no object. If you have a muse, this won’t be news to you. Mugler’s new creative director Nicola Formichetti discovered Rick Genest—aka Rico, aka Zombie Boy, aka that guy with the mad skull tattoo on his face—and got him to walk in his debut men’s collection, basically becoming the face of Mugler. Of course, it doesn’t hurt to have a little encouragement from Lady Gaga (who, by the way, snapped up half the collection, with the other half in Rick’s inky hands).

Formichetti’s carefully orchestrated comeback of Mugler has been nothing short of brilliant. Meanwhile, the only work Thierry Mugler seems to be doing these days is on his face.

Posted by: TAWD on June 7, 2011

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