‘Vatísimo’

A new collaboration with Zara brings Willy Chavarria’s message to an even wider audience. Comprising menswear and womenswear, as well as bags, shoes and accessories, the expansive collection is rooted in Chavarria’s distinctive aesthetic – one which draws on the dress codes of America’s immigrant communities, his Mexican-American upbringing in Fresno, California, and the street style of New York, Chavarria’s adopted home city.

The collection, which is the latest in a long line of high-profile collaborations that the Spanish fashion retailer has undertaken in recent years, is titled ‘Vatísimo’, and mines similar themes. Taken from a colloquial expression used within the Chicano community, it is the superlative of ‘vato’, which translates as friends, partners, homies, and loved ones.

The launch is accompanied by a campaign film directed by Glen Luchford and Chavarria, in which Christy Turlington and Alberto Guerra star in a telenovela-style short, ‘unfolding a fatal love quadrangle shaped by power, jealousy, and desire’ featuring a cameo from Chavarria himself.

Posted by: admin on March 28, 2026