Swarovski x Erewhon 

Swarovski is kicking off its 130th-anniversary celebration by collaborating with Los Angeles lifestyle hotspot Erewhon, launching two exclusive, limited-edition products that fuse high-end glamour with wellness culture. This unique partnership aims to bring the Austrian design house’s signature joyful extravagance to an everyday luxury experience.

The centerpiece of the collaboration is the first-ever Swarovski x Erewhon juice, “Lemon 130.” This limited-edition blend is a powerful fusion of organic ingredients including mango, lemon, coconut water, ashwagandha, and turmeric—all finished with a touch of Swarovski shimmer. 

To complement the drink, Swarovski Global Creative Director Giovanna Engelbert designed an exclusive, crystallized tote bag in yellow to match the collaborative drink. The practical and oversized yellow cotton tote is the first Erewhon bag to feature crystal embellishment, with crystallized Erewhon and Swarovski logos adorning the front and back. Engelbert chose the mood-boosting yellow shade to emphasize the connection between crystal’s relationship with light and the brand’s ethos of sparking joy.

Posted by: admin on October 29, 2025