Supreme

Back in 1988, when Kate Moss was first spotted by Storm Models founder Sarah Doukas in JFK airport, another British expatriate was making plans, just a few miles away.


Supreme founder James Jebbia was born in the US, raised in Great Britain, and moved back to America in 1983. Around the time Moss made that fateful JFK transit, Jebbia—then an employee at the New York clothing store, Parachutwas fashioning his own designs on the world of contemporary apparel.


He opened his first store, Union, the following year, in 1989, struck up a working relationship with Stussy in 1991. In 1994, Jebbia opened his first Supreme store—the brand for which he is now best-known.


Over the following two and a half decades, as Supreme gained popularity among skaters across the world, and Moss rose to prominence as the preeminent model of her generation, the two collaborated on a number of occasions: in 2004 to mark Supreme’s 10th anniversary, in 2006, and again in 2012.


And now the Supreme book is here. Published by Phaidan and featuring more than 800 stunning images, from photographers such as Larry Clark, Ari Marcopoulos, and David Sims. The book showcases unparalleled access to behind-the-scenes content, including the company’s highly collectable products – everything from t-shirts to bicycles-and collaborations with Nan Goldin, Cindy Sherman, Comme des Garçons, and Nike, to name a few.


Supreme is out now.

Posted by: TAWD on January 23, 2020

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