Starbucks has gone rogue and followed suit with other mega bands like Apple, Nike and Target by dropping their name. The result is clean, sleek and instantly recognizable. The old identity never quite set right with me—largely because of the legibility issue. In particular, as Starbucks started popping up along Interstates, the clustered circle of mermaid and type simply didn’t stand out at a half a mile’s distance along side the taco bell or the golden arches. Well, alas, change has happened! Amen.
p.s. I’m J-loving the new green tone-on-tone cup sleeves too!
Posted by: TAWD on March 23, 2011
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A Proud Uncle
Reno Or Bust!