Balmain X evian

More than ever, the world is feeling the impact of unsustainable practices, such as those caused by the fashion industry which contributes 10% of the total global carbon emissions emitted. In order to save the planet, the change has to start somewhere.

It’s easier said than done. From supply chains not being able to produce sustainable materials to Haute Couture traditions falling short of eco-friendly ways, there are a number of obstacles that could make a designer give up on trying to change the world. Balmain Creative Director Olivier Rousteing sees it as a good challenge.

At Paris Fashion Week Spring/Summer 2023’s Balmain Festival, Rousteing debuted a couture dress constructed from a single fabric woven from threads derived from recycled evian bottles.

Teaming up with evian once more, Balmain now debuts its second collaboration with the bottled water company. The collection spans every element of the fashion scene, serving sculptural dresses cut with the most unusual shapes and made with unconventional recycled materials for a piece that’s nothing short of breathtaking, to staple T-shirts.

With the collaboration, consciousness and creativity work together. Balmain x evian contradicts the stereotype of sustainable fashion not being fashionable. This comes to fruition with denim trucker jackets covered in pink and blue hues cut with pockets and fastened in the House’s signature gold buttons, the Blaze Clutch bag re-imagined in evian themes using 45% plant-based 3D-printed resin and recycled polyethylene terephthalate for the handle and lock, and GOTS-certified organic cotton tailoring.

Balmain x evian is available online and in Balmain’s boutiques now.

Posted by: TAWD on April 18, 2023