Balenciaga F/W 2023

Balenciaga has launched the new campaign “It’s Different” for Fall/Winter 2023 (not to be confused with Apple‘s late 90‘s “Think Different” campaign using the same Garamond typeface). It celebrates all of the signature shapes in its ever-evolving design house with a simple yet satirical point of reference.

Headlines like “It’s different,” ”No blabla” and ”Probably not what you’re looking for” keep the focus on Balenciaga’s most-coveted designs in a highly-authentic manner. Instead of lauding their appeal, this delivery articulates the brand’s continued strive to push the envelope in an unapologetic way.

Posted by: TAWD on November 3, 2023