“ABOUT LOVE”

Beyoncé and JAY-Z on Monday made several historic firsts as the stars of Tiffany & Co.‘s latest campaign, dubbed “ABOUT LOVE.”

The visual, shot by Mason Poole, marks the first time that the powerhouse couple has appeared alongside one another in a campaign. And while the top-shelf icons undoubtedly hold the spotlight, there’s a third star that claims prominence in the backdrop: Jean-Michel Basquiat’s Equals Pi (1982). The never-before-seen painting, which boasts Tiffany’s signature robin egg blue, makes its first public appearance alongside the industry-leading lovers in the campaign.

The Carters’ Tiffany partnership also includes a $2 million commitment from the jeweler that will benefit educational programs and scholarships focused on Historically Black Colleges and Universities.

“ABOUT LOVE” launches globally in print on September 2, and an accompanying film will launch on the brand’s website on September 15.

Posted by: TAWD on August 23, 2021