Supreme X Vitra

Supreme has dropped a sultry ad for its Vitra Panton Chair collaboration releasing this week. Directed by Hype Williams, the spot shows a woman captivatingly dance on and around the Supreme X Vitra Panton Chair to Acid King’s “Drive Fast, Take Chances.” Appropriately, the short is dramatically cast in the filmmaker’s signature red lighting.

The iconic piece of furniture designed by famed Danish designer Verner Panton dates back to 1959 when it made waves in the design world with its rigid polyurethane one-piece construction. Supreme’s iteration keeps the famous silhouette intact but gives it a bold red glossy lacquer finish—Panton chairs are usually matte.  Of course, because this is Supreme, the chair sees the brand’s logo sprawled vertically across the front. Somewhere within these very subtle design tweaks the price of a Panton Chair— which is usually around $410—elevates to a suave $2,600. 

The Supreme x Vitra Panton Chair is available now.

Posted by: TAWD on June 8, 2021