Noah takes a stand against the typical fashion industry approach: its clothes are made in countries, mills and factories where tradition, expertise and human dignity take precedence over the bottom line, and the brand uses the world’s best fabrics—like high-quality recycled cotton made of the waste yarns from other cotton productions.

Now cue “Rock Lobster.” Noah has partnered with the legendary party band the B-52s on a collection that belongs at the beach­—a celebration of the band’s surf sound and singular aesthetic that Noah founder Brendon Babenzien calls “weird in the best possible way.”