IKEA Households

According to IKEA‘s Life at Home Report, “48% of people globally do not feel that their life at home is represented in the media.” The Swedish homeware brand is changing by debuting its inaugural artist-in-residence initiative with recognized portrait photographer Annie Leibovitz. 

IKEA believes everyone deserves a chance to shine, enlisting Leibovitz to capture lived-in homes worldwide. The creative takes her lens inside intimate environments and records her findings through visual language in Germany, India, Italy, Japan, Sweden, the United Kingdom, and the United States.

Leibovitz and IKEA have toured 25 households, showing everyday life and sitting down with their inhabitants. While the full range of images is exclusively available to view at the collaborative exhibition in Paris. 

IKEA+ will host a four-day festival in the French capital, recognizing international talent through an interactive music experience led by Rinse Radio. The brand’s TESAMMANS collection will be previewed alongside Raw Color, while six emerging photographers coached by Leibovitz will exhibit their work from the IKEA mentorship program.

Posted by: TAWD on March 14, 2024