“Fountain of Youth”

evian has launched two new limited-edition bottles from its three-way partnership with Pharrell Williams and his skincare brand Humanrace. There are 2 bottles blue (still) and green (sparkling.) The bottle design is intentionally simple and each one has been adorned with nothing more than the collaborators’ respective logos and “This is the Fountain of Youth,” an inscription that speaks to their shared belief that “true wellbeing starts with water.”

While evian has launched multiple luxury designer collaborations over the past 15 years, the evian x Humanrace by Pharrell Williams partnership marks a first for the French brand: it has never produced both iterations of its water in glass form before now, making the limited-edition duo all the more special.

Born of a shared appreciation for the healing power of water, the evian x Humanrace by Pharrell Williams collaboration was brought to life in a stills campaign shot by photographer and filmmaker Laura Jane Coulson, featuring a diverse cast that “celebrates inclusivity and being well,” as well as an accompanying campaign film set to Pharrell’s own song, “Joy”, by British director Henry Scholfield.

Look out for the evian x Humanrace by Pharrell Williams “Fountain of Youth” bottles arriving at select retailers worldwide this month.

Posted by: TAWD on November 18, 2024