Balenciaga has unveiled a collaboration with the legendary Italian singer and style icon Mina. A new track will be pre-released via limited-edition scannable Balenciaga Music | Mina merchandise embedded with an NFC chip that, when activated by a compatible device, unlocks a new track from her upcoming album. This collaboration marks Mina’s first music release in partnership with a brand and her debut in offering official merch of any kind.
Posted by: TAWD on October 30, 2024
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