The Kaiser Pops…Again!
Coca-Cola light (or Diet Coke to us stateside) presents their second collaboration with Karl Lagerfeld. Mr. Lagerfeld has created three new exclusive designs. With his characteristic lightness, he playfully mixed the codes of the brand with his own. He was inspired by the new heroines of Coca-Cola light, Bernadette (romantic and modern), Eleanor (bold) and […]TAWD March 30, 2011
Reno Or Bust!
I’ve spent the last two days in the “Biggest Little City in the World” (Reno) for a brand workshop with an exciting new client. The fantastic dynamic is that, while the inside of our conference room heated up with big ideas, beyond our overhead projector screen and out the window, it was pouring down snow! […]TAWD March 23, 2011
No Need To Read
Starbucks has gone rogue and followed suit with other mega bands like Apple, Nike and Target by dropping their name. The result is clean, sleek and instantly recognizable. The old identity never quite set right with me—largely because of the legibility issue. In particular, as Starbucks started popping up along Interstates, the clustered circle of […]TAWD March 23, 2011
A Proud Uncle
This is my three year old nephew Holden and his latest Lego creation. A rendition of the Eiffel Tower. Now I don’t know about the rest of you, but at three years old I didn’t even know what the Eiffel Tower was (or France for that matter). Clearly my little dude is brilliant and extremely […]TAWD March 13, 2011
It’s Wine O’Clock!
On Friday, I joined a group of friends and colleagues at the SF MOMA to see the “How Wine Became Modern” exhibit. It was a small yet powerful overview on everything wine related. History, origin, chemistry and of course design! For me the highlight was the enormous collection of wine labels presented on the bottles […]TAWD March 9, 2011